Blog Archives

HUD Alleges Facebook Fair Housing Violations

In a formal complaint filed on Friday, the U.S. Department of Housing and Urban Development (HUD) accused Facebook of allowing landlords and homeowners to use targeted Facebook ads to discriminate against potential tenants and buyers based on race, color, religion, familial status, sex, national origin and disability. HUD alleged Facebook’s “targeted advertising” limits housing options […]

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ICYMI: Facebook Ads Violate Fair Housing, Alleges Lawsuit

Facebook has made headlines this past year for multiple platform changes, such as a modification of its algorithm to prioritize local news and a new system for rental listings within its Marketplace storefront. Now, the company is under fire for possibly violating the Fair Housing Act, which does not allow bias against color, religion, handicap, […]

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Facebook Files Patent: Homeowner Data Could Reveal Socioeconomic Status

Have you scrolled by an ad on Facebook for new real estate signs—just a few hours after you searched for them on Google? Ad targeting is not a new concept, but it has transformed over the years through data analysis and the use of algorithms. Social media users are accustomed to experiencing ads that reflect […]

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